Lancia brings rebadged Chrysler models to join facelifted Delta in Geneva

Once upon a time, it used to be that an automaker would debut one, maybe two new products at a car show. Then Lotus came along and blew ‘em all out of the water with five new concept cars. Now Lancia is preparing to roll across the Alps and into Geneva with – how many? – six new debuts. Is the quasi-premium Italian automaker following the path set out by Lotus? Well, not quite.

In addition to the new Ypsilon – a genuinely new vehicle debut – Lancia is also lifting the veil on a subtly refreshed version of the Delta. But that’s not the end of it – they’ve also got the new Thema, Flavia, Flavia Cabrio and Grand Voyager. In case that last bit (or the title) didn’t tip you off, these four are little more thanChrysler models we already know (and in some cases love), albeit with Lancia grilles and badges.

The Flavia and Flavia Cabrio are Lancia-ized versions of the Chrysler 200 sedan and convertible, and are officially dubbed as “concepts” – a little backwards from how the usual path concept cars take to production, but globalization occasionally does strange things. The Thema is the Lancia version of the Chrysler 300sedan. And the Grand Voyager, well…we hope we don’t have to fill in the blanks on that bit.

Lancia’s Geneva lineup to include Chrysler 200-based Flavia

 

Some might deride Lancia as the Plymouth of the Fiat group, but instead of being killed off like the defunct American marque, the pseudo-premium Italian division is being teamed up with Chrysler in an effort to increase the Pentastar’s global reach while rejuvenating the Lancia brand. We’ve seen the pairing take effect already through the appointment of Lancia CEO Olivier Francois and the toe-in-the-water demonstration of a Chrysler-badged Lancia Delta at last year’s Detroit show, but it looks like things could finally materialize at the upcoming Geneva Motor Show. There, according to the latest reports from Europe, the Fiat/Chrysler alliance will unveil a Lancia-fied version of the new Chrysler 200. The model is expected to revive the Flavia nameplate last seen in 1975 and receive only a few modifications, in the form of a new grille (natch), European-spec bumpers and the possible mechanical additions of a manual transmission and diesel engine. Headline though the development is, it is expected to be only one of several new debuts – some Chrysler-based, some not – that Lancia has planned for the Swiss expo. A Chrysler 300-based Thema flagship sedan is reportedly in the cards, as could be a Lancia version of the Chrysler Town & Country minivan (as a potential replacement for the Phedra that was jointly produced between Fiat and PSA). Finally, Lancia is expected to unveil the new Ypsilon hatchback, which itself could make its way Stateside as a Chrysler. Now all we need is a Pentastar-badged version of the New Stratos and we’ll be all set.

Quiz: What's 'Ironically Similar' About the Chrysler 300 and Lancia Thesis?

We found this photo hidden somewhere between a family portrait of Olivier Francois, head of both Chrysler and Lancia brands, and a picture of the Detroit automaker’s nifty new brochures in the presentation slides released by Chrysler at the unveiling of the company’s five-year business plan on Wednesday. The slide is titled “Ironically Similar” and it shows a Chrysler 300 and Lancia’s beluga whale on tires Thesis executive sedan side by side.

Feel free to amuse us with your answers to the question, “what’s so ironically similar about the two brands or if you prefer, the cars shown in this photo?” in the comment section below.

2012 Lancia Thesis Envisioned as a Chrysler 200C, Lancia Delta as a Compact Chrysler

Can’t say that were fans of “badge engineering” especially when it comes to brands with a completely different mind-set and background, but like it or not, chances are that Fiat’s tie up with Chrysler will most likely give birth to at least a couple of vehicles that will only differ in grilles and badges. The U.S. automaker’s recently revealed five-year product plan hints at a few cars of this sort, but photoshop wiz, Theophilus Chin, took it upon himself to create a trio of ‘Chrysler-ized’ Lancias and vice-versa.

These include a proposal for a Lancia Thesis replacement based on Chrysler’s well-received 200C mid-size sedan hybrid concept that was displayed at this year’s Detroit Show, as well as Lancia-masked Chrysler Voyager and a Chrysler version of Lancia’s premium compact hatchback, the Delta.

Source: Theophilus Chin

Modern-day Lancia Stratos gets real

The Lancia Stratos revival project that we’ve been hearing about for the past week or so is muchfarther along than we thought, as engineers did some running at northern Italy’s Balocco test track in late June. For the first time, we’ve seen the new car alongside an original Stratos and the designers have done a remarkable job in recreating the classic’s unique shape, size and proportions.

This new Stratos arrives during the 40th anniversary year of the Marcello Gandini-designed Stratos Zero concept, whose name was later resurrected for the rally car and homologation special. Like the 1970s-era Stratos, power reportedly comes from a Ferrari engine, this time a V8 probably donated from the F430. (The original used the 2.4-liter Dino V6.) Italiaspeed reports that the new car is so true to the concept of the original that it even has door-mounted helmet storage. 

The bodywork has apparently been crafted in carbon fiber and as many as five prototypes may already be running. If so, this is not likely the one-off that was originally speculated, but a car that could see a limited production run like the Alfa Romeo 8C Competizione.

Check out Top Gear’s take on the original Stratos after the jump. For a good history lesson on the Lancia Stratos, pick up the September 2010 issue of Hemmings Sports & Exotic Car at your local bookstore, as one of this month’s feature vehicles is a 1976 Stratos, and the article has an informative backgrounder on the car’s journey from design concept to rally icon.

New Lancia Stratos continues slow striptease

We’ve already seen the new Lancia Stratos from various angles, just never enough of them at one go. Finally, we’ve got a complete picture of the retro racer made new. Knowing there’s a 483-horsepower engine from aFerrari F430 underneath all that carbon fiber bodywork, and a shortened chassis, the remaining mysteries concern the interior and how the Stratos performs.

So now that we’ve come to the bittersweet end of the striptease, someone cue up the video and let’s see her shimmy. In the meantime, have a fuller gander at the Lancia Stratos in the gallery of high-res photos below.We’ve already seen the new Lancia Stratos from various angles, just never enough of them at one go. Finally, we’ve got a complete picture of the retro racer made new. Knowing there’s a 483-horsepower engine from aFerrari F430 underneath all that carbon fiber bodywork, and a shortened chassis, the remaining mysteries concern the interior and how the Stratos performs.

So now that we’ve come to the bittersweet end of the striptease, someone cue up the video and let’s see her shimmy. In the meantime, have a fuller gander at the Lancia Stratos in the gallery of high-res photos below.

Lancia confuses us with Diva Collection Ypsilon and Musa

Ever get the feeling that Italian cars – short of top-flight supercars, anyway – are more about style than they are about substance? If you haven’t, then have a look at the latest from Lancia. Called the Diva Collection, a series of special touches have been applied to both the Ypsilon and the Musa, two of the smallest cars in Lancia’s range… or any other, for that matter.

So what’s special about the Diva Collection models? Beats us. Fiat’s quirky step-sister only released information in Italian, but even that doesn’t get into much detail. Instead it speaks mostly of the advertising campaign in which they’ll be featured, referencing something about “man brushes”. (We don’t really want to know.)

Both models can be had with an array of absurdly low-output engines (nothing even in triple digits), but feature commensurately low list prices, and there also seems to be some extra chrome, so they’ve got that going for them. That, plus their appearing on Italian television. Chrysler badges, anyone?