Chrysler wants ‘S’ branding to appeal to youth market

The average age of those who buy new Chryslers? Sixty-two. That’s not good for a brand that’s looking to expand into new markets and thereby increase sales. Invariably, such a strategy means younger buyers will need to be lured into the showroom.

In order to entice younger buyers, Chrysler reportedly plans toenhance its so-called ‘S’ sub-brand, starting with the refreshed200 sedan (the old Sebring) and the more heavily revised 300, that Chrysler says will appeal to those who want something a little more “edgy.”

Exterior chrome will be blacked-out, interior wood will be replaced with carbon fiber and traditionally staid interior colors will now be offered in brighter red hues. There won’t necessarily be any modifications to the car’s driving characteristics, as this is intended to be a styling exercise only.

Source:Autoblog

This is not your typical review of the 2011 Chevrolet Volt

 

Gene Weingarten is not an automotive journalist. He is, however, a two-time Pulitzer Prize-winning writer forThe Washington Post. And yet, despite limited automotive knowledge by his own admission, he’s written an excellent review of the 2011 Chevrolet Volt. Weingarten admits he was predisposed to hate the Volt (and American cars in general), but his time behind the wheel didn’t jibe with those expectations. And it wasn’t even because the car apparently made him more attractive to members of the opposite sex (though we doubt that hurt its chances any). Trust us on this: Go and read all five pages of Weingarten’s review of the Chevy Volt, then come back and tell us what you think.

Source:Autoblog